Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a 35% increase in under a year, as stated in this previous Chitika Insights study. The Pew Center for Research reports that smartphones now make up a majority (53%) of mobile devices in the U.S., presenting a huge opportunity for advertisers.
Mobile Dominance Tracker Methodology
To see what percentage of mobile devices within the Chitika network are running either Android, iOS, or another mobile operating system, Chitika Insights performed an analysis of the unique impressions seen originating from mobile devices within the Chitika Ad network and determined the share of these impressions represented by each respective operating system by analyzing the user agent of each device. The following paragraphs detail the methodology behind MOBILE O/S MONITOR coming out of Chitika Insights.
Analysis: New iPad Penetration Growing; Largely Confined to Wealthier, Coastal States
When you think “tablet” what do you really think of? For most people it’s the iPad. According to the Chitika Insights iPad Tracker, The new iPad accounts for just over 9% of all iPad traffic.
Study: HTC Market Share Drops 60% in Five Months
HTC, the handset maker synonymous for, well, nobody really knows anymore, has had a great deal of difficulty over the past six months. Their share of traffic in the mobile market has declined and, as of late their product offering has been lackluster, to say the least. Quarter one of 2012 was especially trying for the company.
Study: MSIE Sees Greatest Traffic During Work Day; Chrome Picks up in Evenings
The last twelve months have been a wild ride in the world of web browsers. Chrome has been rapidly capturing market share from Microsoft Internet Explorer (MSIE), which traditionally has held the majority of web browser market share – beginning with Microsoft Windows dominance of personal computer industry. It has often been said that the reason behind MSIE’s dominance in the market is due to heavy corporate usage.
Samsung Galaxy Note Web Traffic on the Rise along with Sales
The release of the Samsung Galaxy Note, a one of a kind phone-tablet hybrid, came amidst controversial expectations. While many users considered the 5.3-inch tablet phone as an impractical device, Samsung was hoping to find a place in the market with its hybrid for users who were looking for a tablet that can also function as a phone, and be carried out in pocket.
The new iPad Accounts for 10% of all iPad Traffic in Only Three Weeks
After a little less than a month on the market, The new iPad has made leaps and bounds into the hands of millions of consumers across the world. Despite critics and naysayers touting lackadaisical improvements and overheating issues, a market survey coming out of ChangeWave Research reports that 82% of the new iPad users said they were “very satisfied” compared to the 74% that felt similarly about the first and second generation iPads. Success for The new iPad has only been made further evident by official sales figures released by Apple, indicating that the tablet sold three million units across the first four days it was available both online and in stores.
Chrome 18 Sees High Adoption Rates; 33% of Users Running Latest Version
Almost four years after Google released a significant portion of Chrome’s source code as a part of the open source project Chromium, Google Chrome has grown to establish itself as one of the most popular browsers in the world, currently garnering 16% of web browsing market share. One of the benefits of converting the Chrome project to open source, has been an intense collaboration from within the developer community which has supported a notoriously rapid release schedule.
Update: Mac OS X Mountain Lion Preview Takes .06% share of all Mac OS X Traffic
Mac OS X, the Unix-based operating system running on all Apple computers since 2002 is a major part of the brand image, carefully cultured by the company over the course of a decade. All releases of Mac OS X are named after big cats (Cheetah, Jaguar, and Snow Leopard to name a few), lending itself to a slight spot of irony as Apple has become one of the largest predators in the personal computing space.
The new iPad Gobbles Up 5% of All iPad Traffic; CA, CT & NY new iPad “Hot Spots”
After much anticipation on Friday March 16th, 2012, The new iPad hit the market and proceeded to shatter first weekend sales records, moving 3 million units over the course of the weekend — the most successful launch for the iPad yet. Although “The new iPad” sported only a few major differences (most notably screen resolution) from earlier generations, thousands of consumers and Apple fans alike lined up around the block to be among the first with their hands on the product.