April Tablet Update: Samsung Galaxy Tablets Show Continued Growth
In the three years since Apple’s iPad became the first modern Web-enabled tablet available in the U.S., the tablet market has maintained a steady rate of growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the…
Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut
Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.
Mobile Manufacturer Market Share, November 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.
Web Browser Market Share, November 2012 Update
Chitika Insights brings you our latest Web Browser Market Share Report, breaking down the distribution of the biggest players in the industry.
Infographic: Internet User Behavior Analysis by Browser
The newest infographic from Chitika Insights provides 3 sections of valuable points of reference for online marketers, including a comparison of click-though-rates for major desktop and mobile browsers, along with average words per search query, and a desktop browser usage breakdown for the 4 most populated states in the U.S.
Mobile Manufacturer Market Share, September 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.
Android Devices: Evo and Droid Rule, 4G Coming Strong
Android is coming on strong, and the mobile OS by Google appears to be dragging mobile Internet usage into the 4G world. We break down the top Android handsets by traffic share across the Chitika network in early November, 2010.
Top Two iPhone Search Engines: Both Google
After our panel at SMX East revealed Google’s dominance in the mobile search market, we decided to look into the sources of their traffic. The Google App by itself can stand as the 2nd biggest iPhone search engine. As seen in Search Engine Land and ReadWriteWeb. Good information for all those using the new Chitika Mobile Ads.
Android Users 80% More Valuable Than iPhone Users
Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on The Wall Street Journal, Barron’s, PC Magazine, and Wired among others
iPhone, Mobile Users Worst Ad Targets
We take an apples-to-apples comparison of the same ads on the same websites across the Chitika network to gauge mobile vs. non-mobile users’ attitudes towards in-browser advertising. Featured in TechCrunch, WebProNews, MediaPost, GigaOM, digiday:Daily,and more.