Mobile Manufacturer Market Share, September 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.
Search Engine Market Share, September 2012 Update
Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry.
iOS, Not Android, Users More Adventurous in Browser Choice
Both Apple and Android mobile users now have a variety of high-profile choices when it comes to replacement Web browsers – but are they actually making the switch? Chitika Insights’ latest study aimed to quantify the answer to this question.
Chrome for iOS Market Share Nears 3%; Safari still Dominant
Since our first report on the new Google Chrome browser for iOS, usage rates of the mobile browser have continued to grow. Based on data from our Chrome for iOS Adoption Tracker, Google Chrome now accounts for 2.7%* of Web traffic on iOS, up from 1.5% on July 17.
Google Usage Rates Vary Across Browsers
The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person uses has any impact on the search engine they use.
Supply & Demand Issues Stall Google Nexus 7 Growth
Although Nexus 7 experienced a huge initial surge in both sales and Web traffic, users don’t seem to be surfing as much as one might expect them to. However, a reason for this drop could be Google only recently ended their Nexus 7 hold last week. As such, these numbers are most likely from users who got the Nexus 7 in the first round of shipments. As the novelty of a new tablet wears off, so does the user’s desire to surf the Web as extensively as they had initially.
Chrome for iOS Grabs 1.5% Share of iOS Browser Market
Chitika Insights is tracking the adoption rate for Chrome’s new browser for iOS. Our latest real time tracker breaks down the iOS browser market by fragment and a historical time line. As of July 17, Chrome for iOS captures 1.5% of the iOS browser market.
Great New Search Tool: Google Correlate
Web publishers, another tool has been created that will help you. Take Google’s Keyword Trends tool, add a keyword suggestion element, and you have Google Correlate. Use it, love it.
Over 65 iPads for Every Motorola Xoom Exemplifies Apple’s Tablet Dominance
The Xoom started out promising, but more current data suggests that its momentum slammed into a brick wall. With this in mind, Chitika Insights looked to compare the Xoom to the king of all tablet devices, the iPad.
Android Fragmentation Update – Froyo Still Dominant
A cornerstone of Chitika Insights has been our insights on mobile OS fragmentation. As indicated two months ago, Gingerbread showed a modest early showing, grabbing a mere 0.338% of all Android OS impressions within the Chitika network.