The Value of Above The Fold For Conversions [2022]
How should ad placement effect the pricing of online advertisements? In the first installment of Chitika Research’s Ad Layout Series, we look at above- vs. below-the-fold ads to see just what the difference is in clickthrough rates.
How long should a keyphrase be? [2022]
A lot of SEO effort goes towards optimizing content to a keyphrase. And rightly so. The entire tone and depth of an article can change based on the keyphrase. But, that also raises the question: How long should a Keyphrase be?
CTR Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer…
Infographic: Internet User Behavior Analysis by Browser
The newest infographic from Chitika Insights provides 3 sections of valuable points of reference for online marketers, including a comparison of click-though-rates for major desktop and mobile browsers, along with average words per search query, and a desktop browser usage breakdown for the 4 most populated states in the U.S.
Android Users 80% More Valuable Than iPhone Users
Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on The Wall Street Journal, Barron’s, PC Magazine, and Wired among others