Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week
Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From there we refined our results by breaking out iOS 5.1.1 devices and took a 24-hour rolling average in order to determine usage rates. According to our network data, Apple users (being the early adopters that they are) heeded experts’ warnings. Our network started to demonstrate a spike in iOS 5.1.1 traffic around 5:00 PM EST on May 7, trending upward to a high of 12.3% of all iOS traffic by May 10. This preliminary report shows a somewhat rapid pace of adoption, a trend that should persist, given the popularity of the iPad and iPhone devices.
Study: Most Recent Internet Explorer Versions have Highest CTRs
How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining the differences in click-through-rate (CTR) based on version number.
Thursday "Open Mic" Guest Speaker Series: Ben Waber – CEO, Sociometric Solutions
“I don’t care what the current processes are. Never stop looking for ways to do things better.” – Venkat Kolluri – CEO, Chitika Inc. As a product of our CEO’s philosophy, we have a weekly tradition here at Chitika to invite a business or industry…
Research: Firefox 12 Second-Most Popular Version in First Week
Open source icon Mozilla Firefox has grown to command a substantial level of market share within the Internet browser marketplace. Due to the free software’s unique nature as an open source project, maximizing the adoption rate of Firefox’s latest version is important in order to maintain the security of its users, while also ensuring that the software’s millions-strong user base won’t be shut out on some of the latest and greatest features available on the Web. To visualize the rate of adoption, Chitika Insights tracked how many people have switched over to the 12th version of Firefox since April 24 – covering its first week of wide release.
Study: Apple iPad Accounts for 94.64% of all Tablet Web Traffic
What do you think of when you hear the word “tablet”? For most it would be Apple or more specifically the iPad. When the iPad was released in 2010 it quickly gained popularity amongst the masses. Since then the market share held by Apple’s iPad has been increasing steadily. Chitika Insights conducted a research study to quantify just how much web traffic share iPad tablets are are taking up by digging into our network data.
Search Engine Market Share, April 2012 Update
Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market…
Study: Windows 8 Consumer Preview Usage Doubles that of Mac OS X Mountain Lion
Chitika Insights has been following the progress of the Windows 8 launch dating back to 2011, when usage was significantly below the newly touted levels. Now that the Windows 8 Consumer Preview has had some time to gain a foothold in the market, Chitika Insights has conducted a new research study to determine its current rate of adoption in the U.S and Canada.
Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a 35% increase in under a year, as stated in this previous Chitika Insights study. The Pew Center for Research reports that smartphones now make up a majority (53%) of mobile devices in the U.S., presenting a huge opportunity for advertisers.
Mobile Dominance Tracker Methodology
To see what percentage of mobile devices within the Chitika network are running either Android, iOS, or another mobile operating system, Chitika Insights performed an analysis of the unique impressions seen originating from mobile devices within the Chitika Ad network and determined the share of these impressions represented by each respective operating system by analyzing the user agent of each device. The following paragraphs detail the methodology behind MOBILE O/S MONITOR coming out of Chitika Insights.
Analysis: New iPad Penetration Growing; Largely Confined to Wealthier, Coastal States
When you think “tablet” what do you really think of? For most people it’s the iPad. According to the Chitika Insights iPad Tracker, The new iPad accounts for just over 9% of all iPad traffic.