YouTube Video Optimization : What You Need to Know
Have you ever felt like your YouTube videos weren’t getting the love that they deserved?
Fortunately, that doesn’t have to be the case! You can optimize your videos so they garner more views, more likes, and more shares. Getting started is easy, and we’ll show you how to do it.
Why Optimize Your Videos?
Because we all know how critical it is to get your content out there: if someone doesn’t see it, then they can’t share it—and sharing is what makes things go viral. So why not do everything in your power to make sure that happens?
Videos are an invaluable part of the YouTube ecosystem, whether they’re about cats doing funny things or political punditry. But if you want people to watch them and share them with their friends and family, then there are a few things you need to know about optimizing those videos for maximum exposure.
How to Optimize Your Videos for Success?
1. Optimize your title and description text.
Youtube is all about the titles, so it’s imperative to make sure your video title is as descriptive as possible. The more you can convey in a few words, the better.
Make sure your description text is also useful to viewers by telling them what they can expect to see in the video.
2. Use keywords that people search for on YouTube.
In search engines, people use keywords—words and phrases—to find the information they need. When you’re creating a video, it’s important that you include these keywords in your titles, descriptions, tags, and captions. This is so people can easily find your content when searching for related topics.
3. Use the right banner size.
You might think that a rectangle would be the most appropriate shape for a banner, but actually, a square is better. Because of the way people scroll through videos on Youtube, your banner should be in landscape mode. The optimal size for this is 2.56:1—which means that it’s twice as wide as it is tall. This means that you can use a square image instead of a rectangle one and still get the same results.
4. Build a community around your channel.
If you’re trying to grow your YouTube channel, building a community is one of the most effective things you can do. Whether it’s through comments, likes, or shares, building a community around your content will help you grow your audience and get more views.
5. Be consistent with your upload schedule.
This is the most significant part of optimizing your videos for YouTube. If you want to rank, you need to be consistent with how often you upload. The more often you post relevant content, the more likely Google will see that as a signal that your channel has positive engagement. As a result, you will appear in search results.
A simple rule of thumb is to have at least 1-2 updated videos each week, but not more than 3. If you’re not sure what schedule works best for your audience, start with something in between (1-2 posts per week) and see how that performs. Then adjust based on what works best for them and what fits into your schedule.
6. Make use of video editing software.
The best video editing software will let you create professional-looking videos without having to spend a fortune on expensive software or take time out of your day to learn how to use complicated programs.
You can find a variety of free and paid options on the market today. If you’re just getting started with making videos and don’t have much experience with editing software yet, then a free option might be the right choice for you. This is because there’s no risk involved if something goes wrong with your project. However, there are also some very reliable paid options available that offer many features that will help improve your videos’ overall quality.
7. Use annotations to direct viewers to related content.
You’ve got a killer video all ready to go, but now you’re wondering how you can get more views and get the word out about it.
One of the most effective ways to do this is by using annotations in your existing videos. Annotations are those nifty boxes that pop up on top of the video when someone is watching it. They can be used to direct viewers to related content or simply provide some extra information about something that happened in the video.
This way, users who are interested in what they’re seeing will be able to find out more while they’re still watching!
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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