The new iPad Tracker Methodology
To see what percentage of iPads within the Chitika network are “The new iPad”, Chitika Insights performed an analysis of the unique impressions seen originating from an iPad and determined the share of these impressions represented by “The new iPad” by analyzing the user agent and the device’s screen resolution.
38% of Users Operating on Firefox 10 as Firefox 11 Rolls Out
In January 2012, Mozilla rolled out Firefox 10, just 6 weeks after introducing Firefox 9. Firefox is known for its rapid-release schedule, and with Firefox 11 set for release later today, there is no sign of slowing down. The most recent version of Firefox is known for its JavaScript and speed, and also marks the launch of Extended Support Release (ESR) for large businesses or organizations. ESR means these organizations can centrally deploy the latest version of Firefox and receive security updates throughout the year, but these updates will not make any changes to the web or any add-ons they may have downloaded.
Study: Google+ Traffic Down 31.6% in Four Months
Google+ has experienced quite the tumultuous ride since its introduction in June 2011. In the words of Google’s Chief Executive, Larry Page, Google+ “has become a robust competitor in the social networking space, with 90 million users registering since its June launch.” However, a recent report by ComScore tells a different story, highlighting a downward trend in overall use. Members of the social network spent 5.1 minutes on the site in November, and 4.8 minutes in December. By January, users were spending only 3.3 minutes on Google+ per month, on average.
Study: Mobile Web Traffic Up 35% in Under a Year; PC Web Usage Peaks Early Morning
If 2011 was the year of mobile, 2012 shows no signs of slowing down. “The post-PC era has arrived,” stated a BI Intelligence analyst. Over the past year, many major smartphone manufacturers released record breaking sales figures highlighting the extent to which mobile devices have established themselves as a presence and, in some cases, necessity in our day to day lives. ComScore’s 2011 mobile report states that there are almost 100 million smartphone subscribers in the US alone.
Location Matters: Placing Online Ads Above the Fold Increases CTR by 36%
Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016.
Study: PlayBook OS 2.0 Running on 43% of Eligible Devices after One Week in Market
The BlackBerry PlayBook entered the tablet market with a bit of a struggle over 2011. Amid heavy competition on all fronts, it seems that users expected more out of the device, perhaps solely based on the legacy of RIM alone. The PlayBook simply was missing many of the functions that Blackberry users have come to know and love.
Google Search Engine Market Share Greater Outside of US
As reported by Chitika Insights, Google has maintained its place as the leader in Search Engine Market Share for several years now. However, just like any product or service, Google’s position is highly dependent on many factors, including location. In order to determine how Google’s popularity in the search engine market changes outside of the US, we analyzed a sample of search engine traffic from three key countries within our extensive ad network (United States, Canada and United Kingdom) to see how search engine preference differs.
Demise of the PC? Windows Web Browsing Market Share Declines by 10% in Six Months
As reported last week, Apple’s mobile operating system, iOS passed their desktop operating system (Mac OS) in web browsing market for the first time in history. According to new research from Canalys, smartphone shipments overtook personal computers in 2011, moving 487.7 million units over the course of the year, compared to 414.6 million PCs.
Android OS Fragmentation Continues: Ice Cream Sandwich Present on Only 1.12% of Devices
Android’s open nature is one of its key draws, for developers and users alike. The flexibility of its open standards provides incentive for developers to utilize the platform, given its reach to such a wide range of devices. In comparison, Android’s largest competitor, Apple’s iOS is a tightly controlled system, all its development held firmly under Apple’s management.
iOS passes Mac OS in Share of Web Traffic Propelled by Sales for Mobile and Tablet Devices
Apple sold a historic number of mobile devices in 2011. IDC reports that in 2011, Apple shipped 93.2 iPhone units and sold an impressive 40 million+ iPad units. In Q4 alone, Apple sold 17.07 million iPhones, 11.12 million iPads, 6.62 million iPods but only 4.89 million Macs.