Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut
Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.
UPDATE: Little Change in iOS 6 Adoption Following Google Maps Relaunch
After much anticipation, Google Maps has been made available in the Apple App Store for iOS 6 users on both the iPhone and the iPad. Google’s app completed the approval process and launched at midnight, Thursday, December 13th, after significant debate and deliberation between the two tech giants. Following this launch, Chitika Insights studied whether iOS 6 saw an increase in overall adoption as users who were waiting for the Google Maps feature decided to upgrade.
10 Weeks and Growing: iPhone 5 Constitutes Over 1/8 of all iPhone Web Traffic
Apple’s iPhone 5 is estimated to have posted impressive sales figures since its release in September. Friday, November 30th marked 10 weeks since the iPhone 5 became available in stores, and Chitika Insights decided to investigate how usage of the device has grown.
60% of iPhones on iOS 6, iPad and iPod Touch Close Behind
Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.
iOS, Not Android, Users More Adventurous in Browser Choice
Both Apple and Android mobile users now have a variety of high-profile choices when it comes to replacement Web browsers – but are they actually making the switch? Chitika Insights’ latest study aimed to quantify the answer to this question.
UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.