The Educated are Harder to Advertise To
What does the correlation between high ad click rates and low college education rates mean to publishers? Chitika Research shows how a highly educated demographic requires even better targeting, and necessitates content-quality advertisements. As featured in ReadWriteWeb.
Report: iOS Users Driven to Update by Features Rather than Security
Apple’s latest update of its mobile operating system, iOS 5.1.1, provides several bug fixes and security improvements to its users. Chitika Insights observed adoption rates during the first week of release in a previous report, and now looks at updated data to examine adoption rates three weeks post-release. The three-week overall adoption rate of 57.9% represents an exponential increase in rate of adoption when compared to the 12.3% adoption in the first week. But notably, this is dwarfed by the adoption rate of iOS 5 in October of last year, which was installed on 20% of iOS devices in its first week.
What Hours Are Mobile Users Most Active?
With the emergence of mobile devices with online capability, the amount of people browsing the internet on their phone has steadily grown as a portion of the overall market. As mobile devices continue to cement their presence in our everyday lives, there is a growing trend amongst consumers to carry out many of their essential actions both online and on the go.
Which States Love the iPhone More?
Which states can afford and love the iPhone more? This study delves into the iPhone usage by state and other key findings.
The 2% Rule For Conversion Rate Optimization
Chitika looked at the ad-click habits of a sample of over 86 million Internet users during a two week period to determine what percentage of web surfers actually click on the ads that pay for Internet content. Only 2% of people actually clicked on ads during that time. Featured on Geek.com and The Independent.
CTR Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer…
Months Later, Bing Users Still Ad-Crazy
What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in TechCrunch, Ars Technica, iMedia Connection, and more.