Google Voice Search Is Local Search Heaven [2022]
Continuing our extended look into mobile search traffic, we’ve found an interesting tidbit: those who search with their voice are nearly three times more likely to want local results than those who search with their (virtual) keyboards. Second in a research series supporting the new Chitika mobile ads.
Local Searches Constitute 24% of Google Queries
Local businesses have always needed their advertisements to effectively target potential customers in their area. When it comes to advertising on the Web, this task is made more difficult with ads potentially reaching almost anyone in the world. One method for targeting messages to local customers is through a search engine, with the top three being Bing, Google and Yahoo! Chitika Insights looked to quantify how often each platform’s users preform local searches.
Mobile Users 45% More Interested In Local than Non-Mobile
Local search. Where does it happen the most? According to our latest data, the answer to that question is mobile – on a per capita basis, mobile users are 45% more likely to be searching local. Seen at Search Engine Land