BtoB Magazine: Chitika’s Extended Search Marketing Strategy
Chitika’s Tessa Rudd is interviewed by BtoB Magazine on cutting edge trends in search marketing. Rudd shares insight on Chitika’s Search Behavior Marketing (SBM) targeting technology:
BtoB: So this goes beyond the search engine results page?
Rudd: Absolutely. It’s true that search engine marketing campaigns [SEM] can drive highly targeted, intent-driven search traffic and produce measurable ROI, but search can be made to work harder. Search Behavior Marketing [SBM] extends the visibility of a keyword campaign by redirecting an advertiser’s keyword-based targeting channel beyond the search engine to target the same audience when they move into content Web sites. Click here to read interview.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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