Sarah V
Study: HTC Market Share Drops 60% in Five Months
HTC, the handset maker synonymous for, well, nobody really knows anymore, has had a great deal of difficulty over the past six months. Their share of traffic in the mobile market has declined and, as of late their product offering has been lackluster, to say the least. Quarter one of 2012 was especially trying for the company.
Study: MSIE Sees Greatest Traffic During Work Day; Chrome Picks up in Evenings
The last twelve months have been a wild ride in the world of web browsers. Chrome has been rapidly capturing market share from Microsoft Internet Explorer (MSIE), which traditionally has held the majority of web browser market share – beginning with Microsoft Windows dominance of personal computer industry. It has often been said that the reason behind MSIE’s dominance in the market is due to heavy corporate usage.
Samsung Galaxy Note Web Traffic on the Rise along with Sales
The release of the Samsung Galaxy Note, a one of a kind phone-tablet hybrid, came amidst controversial expectations. While many users considered the 5.3-inch tablet phone as an impractical device, Samsung was hoping to find a place in the market with its hybrid for users who were looking for a tablet that can also function as a phone, and be carried out in pocket.
The new iPad Accounts for 10% of all iPad Traffic in Only Three Weeks
After a little less than a month on the market, The new iPad has made leaps and bounds into the hands of millions of consumers across the world. Despite critics and naysayers touting lackadaisical improvements and overheating issues, a market survey coming out of ChangeWave Research reports that 82% of the new iPad users said they were “very satisfied” compared to the 74% that felt similarly about the first and second generation iPads. Success for The new iPad has only been made further evident by official sales figures released by Apple, indicating that the tablet sold three million units across the first four days it was available both online and in stores.
Chrome 18 Sees High Adoption Rates; 33% of Users Running Latest Version
Almost four years after Google released a significant portion of Chrome’s source code as a part of the open source project Chromium, Google Chrome has grown to establish itself as one of the most popular browsers in the world, currently garnering 16% of web browsing market share. One of the benefits of converting the Chrome project to open source, has been an intense collaboration from within the developer community which has supported a notoriously rapid release schedule.
Update: Mac OS X Mountain Lion Preview Takes .06% share of all Mac OS X Traffic
Mac OS X, the Unix-based operating system running on all Apple computers since 2002 is a major part of the brand image, carefully cultured by the company over the course of a decade. All releases of Mac OS X are named after big cats (Cheetah, Jaguar, and Snow Leopard to name a few), lending itself to a slight spot of irony as Apple has become one of the largest predators in the personal computing space.
The new iPad Gobbles Up 5% of All iPad Traffic; CA, CT & NY new iPad “Hot Spots”
After much anticipation on Friday March 16th, 2012, The new iPad hit the market and proceeded to shatter first weekend sales records, moving 3 million units over the course of the weekend — the most successful launch for the iPad yet. Although “The new iPad” sported only a few major differences (most notably screen resolution) from earlier generations, thousands of consumers and Apple fans alike lined up around the block to be among the first with their hands on the product.
The new iPad Tracker Methodology
To see what percentage of iPads within the Chitika network are “The new iPad”, Chitika Insights performed an analysis of the unique impressions seen originating from an iPad and determined the share of these impressions represented by “The new iPad” by analyzing the user agent and the device’s screen resolution.
38% of Users Operating on Firefox 10 as Firefox 11 Rolls Out
In January 2012, Mozilla rolled out Firefox 10, just 6 weeks after introducing Firefox 9. Firefox is known for its rapid-release schedule, and with Firefox 11 set for release later today, there is no sign of slowing down. The most recent version of Firefox is known for its JavaScript and speed, and also marks the launch of Extended Support Release (ESR) for large businesses or organizations. ESR means these organizations can centrally deploy the latest version of Firefox and receive security updates throughout the year, but these updates will not make any changes to the web or any add-ons they may have downloaded.
Study: Google+ Traffic Down 31.6% in Four Months
Google+ has experienced quite the tumultuous ride since its introduction in June 2011. In the words of Google’s Chief Executive, Larry Page, Google+ “has become a robust competitor in the social networking space, with 90 million users registering since its June launch.” However, a recent report by ComScore tells a different story, highlighting a downward trend in overall use. Members of the social network spent 5.1 minutes on the site in November, and 4.8 minutes in December. By January, users were spending only 3.3 minutes on Google+ per month, on average.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Methodology
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