Local Searches Constitute 24% of Google Queries
Local businesses have always needed their advertisements to effectively target potential customers in their area. When it comes to advertising on the Web, this task is made more difficult with ads potentially reaching almost anyone in the world. One method for targeting messages to local customers is through a search engine, with the top three being Bing, Google and Yahoo! Chitika Insights looked to quantify how often each platform’s users preform local searches.
Chrome 22 Adoption Surpasses 85% One Week Following Debut
On September 25th, 2012, Google unveiled the stable release of Chrome 22. Chitika Insights looked to see how this latest version has been adopted by Chrome users, and how it compares to past versions
60% of iPhones on iOS 6, iPad and iPod Touch Close Behind
Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.
Mobile Manufacturer Market Share, September 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.
Search Engine Market Share, September 2012 Update
Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry.
Kindle Fire HD Makes up 11% of all Kindle Fire Traffic One Week after Launch
The new Amazon Kindle Fire HD was released Friday, September 14th, 2012, almost 1 year after the release of the Kindle Fire, and two months after the release of Google’s Nexus 7. The Kindle Fire HD‘s price point of $199 is the same as the initial price of the original Kindle Fire and the Nexus 7. If successful, this could reenergize the Kindle Fire line. Chitika Insights conducted a study to determine how the Kindle Fire HD was performing relative the original Kindle Fire and the Nexus 7.
iOS, Not Android, Users More Adventurous in Browser Choice
Both Apple and Android mobile users now have a variety of high-profile choices when it comes to replacement Web browsers – but are they actually making the switch? Chitika Insights’ latest study aimed to quantify the answer to this question.
UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.
Study: Mobile Couponing Habits by Product Categories
Of all the options available to consumers, mobile coupons have emerged as bargain hunters’ best friends. As mobile shopping takes the center stage in the developing world of e-commerce, Chitika Insights conducted a research study aimed at uncovering what coupons mobile consumers are searching for.
Android 4.1 Jelly Bean Adoption Jumps 1500% in Two Months
With Google having rolled out its latest Android OS, Jelly Bean, to rave reviews on some of the latest devices, the company has been generating a significant amount of buzz. Chitika Insights looked to measure the rate of adoption for the mobile platform since it began to roll out back in July.