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So, you’re about to host a customer event. You have the venue booked, the caterers at the ready, and your team are raring to go. But how do you ensure that your guests have an enjoyable experience from start to finish? Here are some tips on how you can make your next customer event as user-friendly as possible.

Make Use Of Technology Throughout Your Event Space

Make use of technology to create an interactive and engaging event space. Utilize tablets or smartphones on arrival to help register guests quickly and efficiently and screens to display information or highlight sponsors. Use audio to create a dynamic and engaging atmosphere. You could also use an app or software solution on the day to help with managing queues, providing information, or collecting feedback from customers.

And don’t forget to take advantage of social media to connect with your audience before, during, and after the event. Consider using high-tech venues already set up for hosting corporate events like this escape room in San Francisco or this aquarium and underground zoo in Dubai.

Make Sure Your Venue Is Accessible

Your chosen venue should be convenient to get to, regardless of transport options. Also, make sure the entryway is well signposted and easy to find. It’s important that you provide a clear line of sight from the event entrance to the event space where your guests will be spending time throughout the day or night. Use welcoming staff at the entrance who can direct guests across the space without disruption. Of course, keep in mind that future of work may bring gradual changes regarding customer events.

Create A Guest List

One of the most important parts of planning a customer event is creating a guest list. This will ensure that you invite the right mix of people who will enjoy the event and create a good experience for your customers. Make sure to get input from your team on who they think should be invited, and also consider other important factors such as interests, experience, industry relevance, and geographical location.

Create A Welcoming Environment

First impressions matter, so give your guests something to remember when they first step through the door. A simple display board with directions and useful information can help guests navigate their way around easily and give them all the information they need in one place.

If you’ve got different sessions or activities planned throughout the day, color coding these can also be really helpful in keeping everyone on schedule. Creating a photo booth is also a great way of getting people socializing straight away!

Plan Your Free Time Carefully

You want your guests to enjoy themselves at your event, but it’s important not to over-plan things either. Make sure there’s plenty of time for networking and socializing during breaks in proceedings – this is when people tend to form new connections and find out more about each other

Consider Queue Management Solutions

If you’re anticipating a lot of footfall through your door, make sure you have a queuing system in place to manage customer flow smoothly and efficiently. Queue management systems can help reduce waiting times by providing a better experience for customers, improving customer satisfaction levels, and generating repeat business.

Queue management systems are available in both physical and digital forms, so it’s worth investigating which system would suit your business best.


Usability is often a forgotten element in event planning. Event planners often overlook the importance of making sure their event is easy to use for everyone who attends. By considering usability in the event planning process, planners can ensure that their event is enjoyable and successful for all.