The Educated are Harder to Advertise To
What does the correlation between high ad click rates and low college education rates mean to publishers? Chitika Research shows how a highly educated demographic requires even better targeting, and necessitates content-quality advertisements. As featured in ReadWriteWeb.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Methodology
Most Popular Topics
AB Testing adoption android aol Apple ask AT&T Bing Blog browser chitika chrome CTR firefox Google htc ie Insights internet explorer ios ios 6 ipad iphone ipod mac market share Microsoft Mobile online advertising Operating system Poll the People safari samsung Search search engine smartphone social media tablet timeless twitter Updated Usability Testing User Testing windows yahoo