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Are you looking to create a conversion funnel that actually works? Then you need to make sure you’re following these five key rules…
1. Keep it simple:-
The first rule of creating a successful conversion funnel is to keep it simple. Don’t try to cram too much information into each step or make the process too complicated. The goal is to make it as easy as possible for your visitors to convert.
2. Make it relevant:-
Your conversion funnel needs to be relevant to your target audience. If you’re a roofing company, for example, your target audience is likely searching for information on roofing materials, prices, and installation. So, it’s important to have content that covers all of those topics and more. Otherwise, you risk losing potential customers to a competitor who has a more relevant conversion funnel. SEO companies for roofers can help you ensure that your conversion funnel is relevant to your target audience by helping you create targeted content and optimize your website for the keywords they’re searching for.
3. Create a strong offer:-
In order for your conversion funnel to work, you need to have a strong offer that your target audience will find irresistible. This could be a discount, a freebie, or something else that will make them want to take action.
4. Use compelling copy:-
The copy in your conversion funnel needs to be compelling and persuasive. It should convince your visitors that they need your product or service and that they need to take action now.
5. Test, test, test:-
Finally, it’s important to test, test, and test again. Try different versions of your funnel and see what works best. Then, keep track of your results so you can continue to improve your conversion rate over time.
“The money is in the list.” -John Reese
5 Rules To Follow When Creating Conversion Funnels
Define your audience
Your audience is the group of people you are trying to reach with your marketing message. In order to create an effective marketing campaign, you need to first identify your target audience and then craft your message in a way that will resonate with them.
There are a few different ways to go about identifying your target audience. One way is to look at your current customer base and try to segment them into different groups based on factors like age, gender, interests, etc. Another way is to look at your competitors and try to identify their target audiences. Once you have a good idea of who your target audience is, you can start to craft your marketing message.
Some tips for crafting an effective marketing message:
1. Keep it simple and to the point.
2. Appeal to emotion.
3. Use images and video.
4. Use persuasive language.
5. Make it personalized.
By following these tips, you can create an effective marketing campaign that will reach your target audience and convert them into customers.
Define your audience
Know your conversion goal
Your conversion goal is the specific action you want your website visitors to take. It could be buying a product, signing up for a newsletter, or filling out a contact form. Whatever it is, you need to know what your goal is before you can create a conversion funnel.
To create a successful conversion funnel, you need to start by knowing what your goal is. What is the specific action you want your website visitors to take? Once you know your goal, you can start creating a funnel that will lead your visitors to take that action.
There are a few things to keep in mind when creating your conversion goal:
1. Make sure it is specific:-
Your goal should be something specific, like signing up for a newsletter or filling out a contact form. A specific goal is more likely to be achieved than a general one.
2. Make sure it is realistic:-
Your goal should be something that you can realistically achieve. If your goal is too lofty, you may not be able to achieve it.
3. Make sure it is measurable:-
Your goal should be something that you can measure. This way, you will be able to track your progress and see if you are achieving your goal.
4. Make sure it is achievable:-
Your goal should be something that you can actually achieve. If your goal is unrealistic, you will likely not be able to achieve it.
5. Make sure it is relevant:-
Your goal should be something that is relevant to your business. If your goal is not relevant, it is not likely that you will be able to achieve it.
Creating a conversion goal is the first step to creating a successful conversion funnel. By following these tips, you can create a goal that is specific, realistic, measurable, achievable, and relevant to your business.
Know your conversion goal
Create a strong offer
When you’re creating a conversion funnel, one of the most important things to keep in mind is your offer. Your offer is what’s going to convince people to take the next step in your funnel, so it needs to be strong.
Here are five things to keep in mind when creating your offer:
1. Make it relevant to your target audience:-
Your offer needs to be something that your target audience will actually be interested in. It should be relevant to their needs and pain points.
2. Make it valuable:-
Your offer needs to be something that has value to your target audience. It should be something that they would be willing to exchange their email address or other contact information for.
3. Make it clear:-
Your offer should be clear and concise. Your target audience should know exactly what they’re getting in exchange for their information.
4. Make it time-sensitive:-
Adding a sense of urgency to your offer can increase its conversion rate. You can do this by making it time-sensitive, such as offering a discount that expires in 24 hours.
5. Make it exclusive:-
Making your offer exclusive can also increase its conversion rate. You can do this by making it invite-only or available to a limited number of people.
Follow these five tips when creating your offer, and you’ll be sure to create a strong offer that converts!
Create a strong offer
Build a landing page that converts
When you’re trying to get people to convert on your website, one of the most important things you can do is to build a landing page that actually converts. That means creating a page that’s designed to get people to take the action you want them to take, whether that’s signing up for your email list, buying a product, or anything else.
There are a few key things you need to keep in mind when you’re building a landing page that converts:
1. Keep it simple:- The more complicated your page is, the less likely people are to convert. So make sure your page is easy to understand and doesn’t have too many elements.
2. Make it relevant:- Your landing page should be relevant to whatever it is you’re trying to promote. If you’re selling a product, your page should be about that product. If you’re trying to get people to sign up for your email list, your page should be about why they should sign up.
3. Use strong calls to action:- Your page should have a strong call to action that tells people what you want them to do. Make it clear and concise, and use persuasive language to get people to take action.
4. Use images and videos.:-People are more likely to convert if they can see what they’re getting. So use images and videos on your landing page to show people what they’re signing up for.
5. Test, test, test:- The only way to know for sure whether your landing page is effective is to test it. Try different versions of your page and see which one performs the best. Then keep using the winning version.
By following these five tips, you can create a landing page that actually converts and helps you achieve your business goals.
Build a landing page that converts
Test, test, test!
“Test, test, test!” is one of the most important rules to follow when creating conversion funnels. Without testing, you’ll never know what’s working and what’s not.
There are a few different ways to test your conversion funnel. One way is to use A/B testing. This is where you create two versions of your funnel, and then see which one performs better.
Another way to test is to use split testing. This is where you divide your traffic into two different groups, and then send each group to a different version of your funnel.
Whichever method you choose, make sure you’re constantly testing and iterating on your funnel. The only way to know what works is to test, test, test!
Testing your conversion funnels is a long and complex process but it can be simplified with our testing tool “Poll the People“. Check it out if you want an instant feedback from real people.
Test, test, test!
Quick Tips
- Keep your conversion funnel simple. Don’t try to cram too much into one funnel.
- Make sure your offer is clear and concise. Your readers should know exactly what they’re getting when they convert.
- Use strong calls to action. Tell your readers what you want them to do, and make it easy for them to do it.
- Test, test, test. Try different versions of your funnel and see what works best.
- Keep an eye on your analytics. Monitor your conversion rate and make changes as needed.
“According to a study by Unbounce, the average website conversion rate is 2.35%. However, the top 25% of websites have a conversion rate of 5.31% or higher.
Conclusion
1. Start with a strong offer
2. Build a landing page around that offer
3. Create a lead capture form to collect contact information
4. Use an autoresponder to deliver your offer
5. Send traffic to your landing page
Conversion funnels are an essential part of any online marketing campaign. By following these five simple rules, you can create a funnel that will convert your visitors into leads and customers. If you notice that your funnel is struggling, you can consider top link building services and get a few backlinks to your website that can give you that boost that makes all the difference.
Looking to increase your conversion rates? Poll the People offers a free signup to test your conversion funnel and see how we can help you improve your results. With our experience and expertise, we can help you maximize your conversion potential. So sign up today and see how Poll the People can help you take your business to the next level.
