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Almost three million blog content are flooding the online space every day. As it gets easier for users to look for information, content creators face a more challenging reality, not to mention digital marketers and business owners.
Terms like TikTok marketing and content marketing are becoming more familiar nowadays. The two are strategies for digital marketers to reach a broader audience and drive higher traffic for their online platforms.
If you’re looking for ways to liven up your website, we got your back already. Learn how to build a powerful online presence and make your content stand out in the sea of competitors. Below we’ve rounded up eight actionable content marketing tips for driving traffic to your website. Let’s dive right in!
#1. Make a Content Marketing Strategy
Strategy is essential for businesses to execute their plans successfully. A study reveals that nearly 70% of big companies always document their marketing strategy. They state that content marketing strategies help them identify potential ideas to attract customers.
The big question may probably be how to develop a content marketing strategy. When making one, you need to consider two points: your target audience and how you make and deliver your content.
Audience: Your audience should be your potential customers. So, get to know your target audience by identifying their problems and needs. You can relate to their pain points and start choosing ideas to answer their concerns.
Content: Your content must be helpful for readers. Encourage yourself to always write for humans and optimize for search engines. You can use SEO tools to find keywords many users are looking for. Pen them down as your idea bank later.
#2. Optimize Content Formatting and SEO
While working on your content, stay on track with the formatting preferred by search engines, especially Google. Use h2, h3, or more wherever appropriate. Moreover, using bullet points can also make your content look more appealing.
Consider embedding visual aids, such as pictures and videos, in your content. Also, add alt text to the images you embed to optimize on-site SEO. Many believe that Google prioritizes web content with pictures or videos in it. You can add graphs, text animation, infographics, screenshots, or other visual content to enrich your post. Jobber’s HVAC Salary Guide does a great job of formatting content for both user experience and SEO. This guide incorporates strong visuals like original photography, interactive maps, strong branding, use of headings, and more.
You should also optimize other elements such as title tags, meta descriptions, URLs, and site designs. Keep your URL simple and include relevant keywords to make it search engine-friendly. Besides, short URLs leave better impressions for users. All this is crucial to do on the whole site in the early stages of ecommerce development.
#3. Learn Competitors Topics
Learning competitors is a common strategy among businesses. Aim for competitors with high domain ratings and constantly appearing on the top rank of search engine page results (SERPs). Competitors with excellent online presence are always worth investigating.
Identify your competitors’ best-performing content and take your time to study them. You may want to know their keywords and content formatting, including how they add visual content such as images and videos.
You can identify competitors’ highly-driving content using Ahrefs’ site explorer. You only need to enter a competitor’s domain to see their top pages report. Some vital points are keywords, organic visits, and page positions on SERPs.
#4. Create Evergreen Content
Evergreen content is excellent if you aim for long-term success. It helps you build a solid online presence and boost your web page ranking on search engines. If your content appears on the first result page, you’ll likely anticipate flooding traffic on your site.
Evergreen content is optimized content that can stay relevant over a long period. Common examples of evergreen content include ‘How To,’ ‘Tutorial,’ and ‘Tips.’ Some characteristics of evergreen content include:
- Unique and original
- Informative
- Detailed, comprehensive, and thorough
- Searchable
However, evergreen content can also drown over time. If you have old evergreen content, it’s better to optimize it with new keywords or add visual aids to maintain good ranks on search engine result pages.
#5. Post Content Consistently
Consistency is also part of the keys to winning the search engines’ top ranks. A way to keep you consistently publishing posts is by making a content calendar. It will help you schedule which content to post within weeks or months.
By regularly providing new and valuable content, you can gather loyal visitors and maintain traffic. Moreover, loyal readers may also share your content on social media, so it gets more traffic. With more people exposed to your web page, you’ll likely secure top ranks on search engines.
#6. Outreach
Outreach is a way to introduce your content to other bloggers or journalists by sending them personalized emails. Outreach aims to ask other bloggers to feature your content by providing backlinks.
You should convince them why your content is valuable and worth covering. You can also ask for guest posting so you can write for them and include your link in return. The more link-building you create, the swifter your traffic.
To do outreach, you should find potential websites suitable to your content’s topic. Aim for highly authoritative websites as they have a more significant online presence. You can refer to the website’s domain range (DR) developed by Ahrefs.
#7. Promote Content
Promoting content is no less critical than other processes. Take the extra mile by promoting your content on online social spaces and encouraging your audience to read.
You can easily put your web page link on Facebook, Twitter, and LinkedIn posts. Meanwhile, Instagram also provides a feature where you can include a link to a story post. Let people interact by leaving Instagram comments and likes, etc.
Besides social media, you can also nurture your leads by sending them valuable newsletters. Make your email subject enticing, so they open your email and read your content.
#8. Make Content Categorization
Create content categorization to make search engines crawl and index your web page better. You can choose a general topic and branch it into more detailed topics with different keywords.
You should build internal linking across web pages through anchor text. Ensure that your anchor text is relevant to the link you put behind it.
You may consider adjusting the topic cluster model to organize your content. The topic cluster model consists of a pillar page and cluster pages. The pillar page will be the home for your internal links. So the more cluster content you have, the merrier your pillar page with internal links.
Takeaway
Content marketing is vital to drive traffic to your website. It’s also key to building a more substantial online presence for your website on search engine result pages (SERPs). By securing the top rank, you’re not only generating high organic traffic but also boosting brand awareness and credibility.
Moreover, having a robust content marketing strategy helps you get a bigger chance to garner new leads that can end up as your customers. Consider the above content marketing tips to optimize your content marketing strategy and grow your business.
