Press Center
Welcome to the Chitika Insights Press Center. Here you can find Chitika facts, logos, news mentions and other useful information.
What is Chitika Insights?
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika’s unique data to monitor and report on Internet trends – search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day’s tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Chitika Facts
Founded: 2003
Location: Headquarters in Westborough, MA and offices in Hyderabad, India
What does Chitika mean? Chitika (pronounced Chih-tih-ka) means “snap of the fingers”, in Telugu (a South Indian Language), and represents the speed at which Chitika online ads display on a website.
Media Contacts
Examples Of Press Coverage
“Small businesses target hyper-local mobile ads via brands’ apps”
Small business owners can gain a lot from local mobile advertising because everyone they reach is a potential customer, and they get a more direct connection to consumers than with a billboard or flyer.
Read the Full Story
“Amazon Cuts Struggling Phone’s Price to 99 Cents”
Andrew Waber, a Chitika market analyst, said the Fire recalled Microsoft’s Surface tablet, whose price was slashed after it stumbled out of the gate. While the Surface’s popularity temporarily increased, Mr. Waber said, “these gains largely evaporated over the long term.”
Read the Full Story
“One Day In, iOS 8 Adoption Trails Pace of iOS 7, iOS 6”
“While reviews of the new OS version have been generally positive, initial adoption of iOS 8 has been remarkably more tepid than the last two iOS iterations — iOS 7 and iOS 6,”” Chitika said in a report being released later on Thursday.
Read the Full Story
Chitika Data Cited on Bloomberg Apple Earnings Segment
Lending additional validation to Chitika data and the importance of Web usage statistics in the market, Tim Cook & Peter Oppenheimer cited our June Tablet Usage study on the companies Q3 earnings call on 7/23, discussed on Bloomberg with Emily Chang.
Watch Now!
Tim Cook, Peter Oppenheimer Cite Chitika Data on Apple Q3 Earnings Call
Lending additional validation to Chitika Insights’ Web analytics and the importance of Web usage statistics in general, Apple executives cited Chitika Insights’ June Tablet Usage Update as part of the company’s quarterly earnings call on July 23, 2013.
Read more.
Chitika Hits 1 Billion Mobile Ads Per Month on Strength of Guided Search
Chitika’s enhanced mobile search experience draws new partners, including Mocean Mobile.
Read the Announcement.
Chitika Announces Agreement with Yahoo! to Monetize Desktop and Mobile Search Marketplace
Chitika to provide Mobile Ad Serving Monetization and Off-Network Search Syndication.
Read the Announcement.
Apple CFO Cites Chitika Data on Earnings Call
In one of the most highly anticipated earnings calls of 2013, Apple SVP and CFO Peter Oppenheimer cited Chitika Insights data, using stats from our most recent Tablet Market Share Study.
Chitika Insights Data Featured in the New York Times
Chitika Insights data used to quantify the progress of the BlackBerry Z10 in North America after only several weeks on the market.
Read the report.
Chitika Honored at BBJ’s “Healthiest Employers 2013” Award Ceremony
Last Thursday, Chitika was honored by the Boston Business Journal at the Ritz Carlton in Boston as a finalist for one of Massachusetts’ Healthiest Employers of 2013.
Chitika Insights Data Featured in All Things D
Referencing Chitika Insights data, Ina Fried at AllThingsD analyzes the iPad’s share of North American tablet traffic.
Read the story.
RTB Division Update
Chitika appoints Michael Ouellette as head of Chitika’s Real Time Trading Desk division, dedicated to helping marketers make the right targeting decisions based on Chitika’s vast inventory of consumer intent data.
Chitika Insights Data Featured in CNN Money/Fortune
Utilizing a Chitika Insights study subsequently referenced on Apple’s earnings call by CFO Peter Oppenheimer, Philip Elmer-DeWitt reports on the state of the tablet marketplace.
Read the story.
Chitika.com Relaunch
Chitika unveils its new corporate website February 1, 2013.
Mobile Division Update
Chitika appoints Matt Kojalo as GM of Mobile Advertising Division. Matt will lead the planning and execution of Chitika’s global roll-out of the Mobile Supply Side Platform.
NECN: Chitika is the Google of MetroWest
“It is like nothing I’ve ever seen before,” are the words that Katelyn Tivnan of New England Cable News used to describe the culture at Chitika after visiting our Westborough, MA Headquarters this week.
Take a peek at what life is like inside Chitika!
Play Hard, Work Smart: Chitika Featured in the Boston Globe
Chitika was featured in the Boston Globe as one of several companies in Massachusetts taking steps to incorporate a focus on fitness and health in everyday activities. At Chitika, we like to follow the guidelines of “play hard, work smart.”