Chitika Hits 1B Mobile Ads Per Month on Strength of Guided Search Ads
(Westborough, Mass.) June 19, 2013 — The Chitika Ad Network now sees more than one billion mobile ad impressions each month. Since the launch of their Mobile Solution in 2010, Chitika has been a pioneer in text-based guided search ads for mobile, delivering intent-driven mobile ads across the network of 300,000 publishers. Chitika’s Guided Search℠ mobile ad technology provides users with an enhanced mobile search experience, offers advertisers the opportunity to acquire high quality intent-driven mobile search traffic, and gives publishers a way to tap into a multi-billion dollar search ad marketplace.
Chitika’s Guided Search for the mobile user was also the foundation for a new agreement Chitika recently announced with Yahoo! to deliver monetization solutions for their mobile search marketplace. Chitika’s mobile technology and expansive reach across the Internet has also attracted new partners, including Mocean Mobile.
“We are always looking for demand partners who will provide new revenue sources for our publishers, said Tim Cronin, SVP Global Sales, Mocean Mobile. “Adding Chitika as a demand provider seemed like a natural fit given their ability to leverage their Guided Search technology to drive incremental revenue for our partners.”
Mocean Mobile, a leading ad serving and management platform, provides Chitika with additional supply inventory including Microsoft Advertising, which currently uses the Mocean Mobile platform to serve mobile display ads across its global network of mobile apps and websites.
“Drawing on the new mobile partnership with Yahoo! and our unique ability to blend the art and science behind our ads, Chitika is able to bring an unprecedented source of advertisers to the mobile ad ecosystem that has not been seen since Google acquired AdMob.” said Matt Kojalo, GM of Chitika’s Mobile Ad Platform. Chitika’s new mobile partnerships with Yahoo!, Mocean Mobile and others will be a catalyst in the continued growth of the Chitika mobile ad network in 2013 and beyond.
Chitika is an online ad network that caters over four billion strategically targeted ads each month to a network of over 300,000+ sites, making it the second largest network of its kind. Chitika ads are known across the industry for their ability to perform unlike any other, leveraging its proprietary targeting and optimization technology – a delicate blend of “Art + Science” – to ensure delivery of intent driven ads to the right user, at the right time and in the right place. Chitika’s advertising partners include; Yahoo!, Superpages, yellowbook, ServiceMagic and Shopzilla, and are leveraged by publishers in the network to drive audience engagement and boost revenue.