Gingerbread Dominates Android OS Market with 67% Share
When Google acquired Android Inc. in 2005, many thought Google was making a risky endeavor into an industry unfamiliar to them. Flash forward to 2011—where Android is a dominant force in the mobile industry, and those initial concerns are now long forgotten whispers.
Shopping Goes Mobile in Time for the Holiday
This holiday season it appears that more consumers than ever will be making purchases from their mobile devices, rather than utilizing their personal computers or the more traditional means of going to a physical store. According to mobile ad network Jumptap and comScore, 31% of mobile device owners have made a purchase with their device.
Verizon iPhone Chips Away at Android Market Share
Since the arrival of the iPhone in July of 2007, the number of smartphones available to consumers has grown enormously as handset makers struggle to compete with each other and Steve Job’s latest creations. This surge in variety among mobile devices has benefited the consumer in the form of lower prices and wider choice.
Android Market Update: Verizon declines, AT&T rises
In March, Verizon commanded a majority share of Android devices. But has the rise in popularity of the Verizon iPhone disrupted Verizon’s stranglehold on the Android market?
Mobile O/S Market Share has a New King
Over the past several months, there have been a variety of reports concerning which mobile operating system takes the position of market leader. For the first time, over the first week of July, the Chitika Ad Network reports that Google’s Android platform has beaten out the remaining mobile operating systems in taking the top spot by capturing more than 36% of mobile market share.
Over 65 iPads for Every Motorola Xoom Exemplifies Apple’s Tablet Dominance
The Xoom started out promising, but more current data suggests that its momentum slammed into a brick wall. With this in mind, Chitika Insights looked to compare the Xoom to the king of all tablet devices, the iPad.
AT&T Share of Android Up Over 5x Thanks to T-Mobile
While the extra coverage is the primary reason for AT&T’s acquisition of T-Mobile, a secondary benefit of a huge gain in the Android market is also apparent. With the absorption of popular devices like the MyTouch 4G and G2, AT&T will see a huge jump in its small, but developing, Android market share.
iPhone Carrier Wars: Verizon up to 12%
One month after its release, the Verizon iPhone already makes up between 10% and 13% of all iPhone web usage. Impressed? AT&T may need to bump up their Android user base.
Android Fragmentation Update – Froyo Still Dominant
A cornerstone of Chitika Insights has been our insights on mobile OS fragmentation. As indicated two months ago, Gingerbread showed a modest early showing, grabbing a mere 0.338% of all Android OS impressions within the Chitika network.
iPhone Still Top Smartphone
Web usage numbers are tricky; every researcher has a different set of data, and often they disagree. For example, our network shows that the iPhone is still the top smartphone in North America.